From being a fruit juice vendor to becoming the cassette king, Gulshan Kumar’s life was no less than a movie

MD Merajul IslamMay 5, 2022


Means earlier than T-Sequence was the large movie manufacturing firm that it’s at present, it was generally known as the cassette firm that might launch imitations of previous songs, and would additionally bask in re-recording common songs of the time, and promoting the duvet variations subsequent to the unique cassettes. With a honest trying photograph of its proprietor Gulshan Kumar on each cowl, T-Series changed the music enterprise in a means that nobody may foresee.

Gulshan Kumar, who got here from humble beginnings began the corporate in 1983. Kumar was the son of a fruit vendor, who finally expanded his enterprise to a juice store in Daryaganj, Delhi. Quickly after he took over the small enterprise of music recording that his father had began and was Tremendous Cassettes Industries Non-public Restricted.

Gulshan Kumar got here from humble beginnings however began an empire. (Photograph: Categorical Archives)

He sensed the necessity for devotional songs within the Eighties and shortly, the market was flooded with cassettes with devotional music. Whereas the corporate was getting a popularity for promoting pirated music utilizing the loopholes within the Copyright Act, they tasted their first authentic success with 1988’s Qayamat Se Qayamat Tak. The success of the movie’s music album modified the corporate’s trajectory.

The Eighties noticed T-Sequence producing a number of TV motion pictures, primarily with Gulshan’s brother Krishan Kumar, they tasted large success in film manufacturing with 1990’s Aashiqui. In an earlier interview with indianexpress.com, lyric author Sameer had talked about that T-Series wasn’t keen on producing a film on the time and noticed Aashiqui as a music album till Mahesh Bhatt took it upon himself to make this movie a hit. “Gulshan referred to as me at some point. He stated folks felt though its music was nice, it didn’t really feel prefer it belonged to a movie. It sounded extra like an album,” Sameer stated. The success of Aashiqui paved the trail to T-Sequence’ eventual success. Dil Hai Ke Manta Nahin was one other success beneath their belt however they targeted extra on making albums.

gulshan kumar Gulshan Kumar with director Mahesh Bhatt. (Photograph: Categorical Archives)

A Rediff report from 1997 claimed that the corporate had a turnover of Rs 2.5 billion. On the time, Gulshan Kumar claimed that he had 65 % share of the audio cassette market, which many believed was a results of piracy that was prevalent within the music enterprise on the time. Loads of cassettes offered by the corporate have been marked at simply Rs 16. His goal was to duplicate the success of the audio cassette enterprise to video cassettes as properly.

Not simply music, the 90s noticed Gulshan Kumar investing in a cleaning soap and detergent enterprise, client electronics, and plenty of different companies. A devoutly non secular man, Gulshan Kumar was recognized for his non secular charities as properly. A langar began by him at Vaishno Devi temple fed those that got here in, and even years after his demise, the langar continues, now run by his son Bhushan Kumar.

In lower than a decade, T-Sequence broke the monopoly of some corporations that offered costly cassettes and made them an inexpensive product. The place that was sought by a number of singers and composers, now noticed many gamers getting into the market. The music of the 90s is remembered fondly at present, however the enterprise facet of issues was going by means of an enormous change as T-Sequence entered the market like a storm, upsetting its contemporaries like HMV, and shortly grew to become the one-stop-shop for music. Gulshan Kumar pushed singers like Udit Narayan, Sonu Nigam, Anuradha Paudwal, Alka Yagnik, Kumar Sanu to the forefront and music composers like Nadeem Shravan, Jatin Lalit established their presence within the movie business, all because of the music firm.

In 1997, Gulshan Kumar shockingly handed away on the age of 41 when he was shot by assailants in the midst of the road 16 occasions.



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